A proposal for Rujuta Singh

Turn LinkedIn into a revenue engine for Solved Together in days, not months.

You told Freddie the current setup is unsustainable. Posting every night, no weekends for a year, brand deals landing in your inbox with no one to answer them, event tickets going unsold because outreach never gets picked up. We have shaped a partnership that solves for all three of your revenue streams inside the budget you named.

Rujuta Singh, founder of Solved Together
Rujuta Singh
Founder · Solved Together
75k
followers already earned
3
revenue streams, one channel
£1k
monthly retainer, capped
0
evenings you keep losing to posts
What we heard on the call

The audience is there. The system around it is missing.

75,000 people follow you. You are a TEDx speaker, a Microsoft partner, and a category voice on AI adoption. The gap is not reach. The gap is the operating layer that turns reach into filled workshops, signed transformation contracts, and paid brand partnerships without you doing the evening shift.

The evenings and weekends are gone

A year of daily posting with almost no time off. Even on holiday you are writing content in the hotel at 10pm. It is the one part of the business you have not been able to delegate.

Copy help has not worked before

You have tried freelancers, a custom GPT, and Claude with Say What layered on top. Even at 60 percent, the last four or five passes are still yours. Nobody has held the nuance of your voice.

It has to earn its keep

You were direct on the call. If a retainer sits in the cost column it is a no. The moment you can point to revenue that would not have arrived without it, it becomes a no brainer.

“Right now it sounds like a cost centre. I want it to sound like a revenue stream. That is where the marketing budget becomes a no brainer, when you can see that the money being spent is actually being returned.”

Rujuta Singh · intro call, 3 July
The tailored solution

One LinkedIn engine. Three revenue streams, each with its own goal.

You told Freddie you view these as two, arguably three, separate revenue streams sharing one personal brand. This proposal treats them exactly that way, with different plays and different measures of success for each.

01
Business revenue

Enterprise AI transformation and confidence

The core of Solved Together. AI Accelerator Lab, Agility Sprints, transformation retainers. High ticket, one sale of ten times the value of a public workshop seat. Today it moves on referral and inbound. It has never been actively hunted from LinkedIn.

Our job for you. Turn your feed into a warm inbound machine for HR, L&D and transformation buyers at mid market and enterprise. Signal-based outreach to the exact titles who commission your Accelerator work.
1
enterprise engagement pays for a year of Ingrained
02
Cohort and events

In-person cohorts, workshops and speaking

The AI Confidence day at £899 per seat, ten seats, £8,990 filled. You have said you cannot fill the room because you do the outreach by WhatsApp and email yourself. Meanwhile 75k of the right people scroll past your feed.

Our job for you. Turn each cohort into a mini campaign. Sales Navigator lists of London-based ICP, warm DMs from your account, plus repeatable event promotion. Fill the room, then repeat it monthly.
£9k
per filled day. One a month clears the retainer fivefold.
03
Creator revenue

Brand partnerships and paid posts

You get roughly $1,000 per post and $500 per repost when a brand happens to find you. You do zero outbound. Peers in your circle are running this as a serious income line. You have not had the hours to fill in a single brand form.

Our job for you. Run the creator layer for you. Register you on the right platforms, pitch aligned AI and productivity brands, negotiate rate cards, handle briefs, and produce the posts. Structured as a small retainer plus a share of the deals we bring in.
$3k+
per month realistic within 90 days, on top of the retainer
How the partnership works

A rhythm designed for a founder who is also writing, speaking and running the studio.

Step 01

Deep voice capture

One long session, then a rolling weekly voice-note channel. You already talk to Claude the same way. We layer human editors on top so the fifth pass is ours, not yours.

Step 02

Weekly cadence, not monthly

You flagged that monthly planning breaks the moment a cohort launches, a TEDx clip drops, or an event pops up. We work in weekly sprints, aligned to what is actually happening in the business.

Step 03

Three-lane content calendar

Mondays for case studies. Tuesdays and Thursdays for AI. Wednesdays for leadership. Reactive slots for events, cohort launches and news. Paid brand slots protected as their own lane so they never crowd the business content.

Step 04

Reactive, always-on desk

AI news, policy shifts, a fresh TEDx clip, a cohort waitlist. Approved via WhatsApp with a thumbs up and live inside the news cycle, exactly the way you described you already work with Alicia's team.

Step 05

Outreach that fills rooms

Sales Navigator lists of London-based L&D, HR and transformation leads for the workshops. Enterprise AI leads for the transformation retainers. A parallel list of aligned brand contacts for the creator lane.

Step 06

Monthly readout, ICP first

What actually moved. Which posts pulled the right conversations. Cohort seats filled, transformation calls booked, brand deals signed. No vanity numbers dressed up as ROI.

Comms
WhatsApp + Notion approvals
Team
Freddie + writer + community lead
Outreach
Sales Navigator + warm DM
Brand deals
Pitch, negotiate, deliver
ROI, the way you asked for it

What you spend, what you earn. Line by line.

You flagged that the retainer plus commission line looked light. You were right. The revised model shows commission scaling honestly with the revenue we bring in: 10% of workshop and enterprise revenue we source, 15% of creator deals we close. Nothing on revenue you would have won without us.

Conservative · Month 3
  • 1 filled cohort day (10 seats × £899), sourced by us+£8,990
  • 1 mid-size transformation scoping engagement (your inbound)+£12,000
  • 2 paid brand posts secured by our outreach+£1,600
  • Retainer £1,000 + 10% workshop (£899) + 15% brand (£240)−£2,139
Net+£20,451

First month of measurable return. ROI on our fee: roughly 10×. Transformation deal earns no commission because you sourced it.

Realistic · Month 6
  • 1 filled cohort day per month, sourced by us+£8,990
  • 1 signed enterprise Accelerator retainer, sourced by us+£25,000
  • 3 paid brand posts, structured deals+£2,400
  • Retainer £1,000 + 10% workshop + enterprise + 15% brand−£4,759
Net+£31,631

Compounding month. Pipeline, keynote enquiries and cohort waitlists all building. Our fee now scales with the revenue we bring in, exactly as it should.

Upside · Month 12
  • 2 cohort days + 1 corporate cohort sold in by us+£45,000
  • 2 active enterprise transformation clients, sourced by us+£40,000
  • 5 paid brand posts, plus a category ambassadorship+£8,500
  • Retainer £1,000 + 10% workshop + enterprise + 15% brand−£10,775
Net+£82,725

Steady state. Founder time recovered, evenings back, brand compounding. Ingrained earns roughly £10k a month here, which is the point. If we are not bringing that revenue in, you are not paying it.

The commitment

Inside 90 days the engagement should more than pay for itself, or we sit down and re-shape it together. That is on record, not in the small print.

Investment

Priced for your number. Structured to earn its keep.

You said £1,000 was the cap. We built the whole proposal around that. The recommended tier keeps the retainer at your number and layers a performance share on top, so the fee scales only when we bring revenue in that would not have arrived without us.

Foundation
In your stated budget
£1,000/ month + VAT
3-month minimum · shaped for the number you gave Freddie
  • Deep voice capture with Freddie, then weekly voice-note workflow
  • 8 to 10 bespoke posts per month, written in your voice not a template
  • Weekly reactive slot for cohort launches, TEDx moments and AI news
  • Comment replies and inbox triage for warm ICP conversations
  • Monthly ICP-quality readout instead of vanity metrics
  • Sales Navigator outreach to fill cohort seats
  • Brand deal outreach, negotiation and admin
Recommended for Rujuta
Revenue Partner
Retainer + performance
£1,000/ month + VAT
+ 15% of creator deals · + 10% of workshop revenue we source
Recommended · aligned to the way you already said you would want to work
  • Everything in Foundation
  • 12 to 14 posts per month across the three-lane calendar
  • Sales Navigator outreach to fill the £899 cohort seats each month
  • Full creator layer: platform registrations, brand pitching, brief handling
  • Enterprise inbound flagging for L&D, HR and transformation buyers
  • Event and TEDx amplification content built as a mini campaign
  • Skin in the game. If we do not bring revenue in, you do not pay commission
Growth
When the volume is there
£2,000/ month + VAT
+ same performance share as Revenue Partner
When cohorts scale, book launches, or corporate demand takes off
  • Everything in Revenue Partner
  • 16 to 20 posts per month with expanded reactive coverage
  • Video repurposing of TEDx, podcasts and workshop clips
  • Two outreach campaigns per quarter for enterprise Accelerator work
  • Podcast strategy and light production, when you are ready to launch
  • Quarterly in-person strategy session in London
Onboarding, tooling, transition

The practical questions you raised. Answered in writing.

You said you were in to try this if it can really work. These are the three things you asked about after the proposal landed. Here is exactly how we handle each one.

Your current team

Start when they finish. Clean handover.

You said you cannot afford to pay them and us in the same month. So we do not ask you to. You name an end date with your current team, usually 30 days notice. That notice period becomes our unpaid pre-start window: Freddie runs the deep voice capture, the tools audit, the Sales Navigator list build and the white paper campaign shaping. Day one of our paid retainer is the day they step out. No overlap, no double payroll, no gap in your feed.

Zero-cost handover window before day one. You never pay two teams in the same month. Written into the contract as a handover clause.
How we actually work

Humans posting from your account. No automation.

You asked what AI tools we use for outreach, DMs, CRM piping and newsletters. Honest answer: none of that on LinkedIn. The platform actively penalises third party automation and we are not willing to put your account at risk. Posts are written by our team in your voice, scheduled natively, and outreach is done by a human logged in as you, one message at a time. AI sits in our drafting workflow behind the scenes, never touching the LinkedIn account. Week one we sync on your existing kit, Claude prompts, CRM and newsletter so nothing duplicates.

No third party automation on your LinkedIn. Manual, human, native. Written tools audit in week one so nothing runs in parallel.
The white papers

The 2 to 3 white papers become the launch campaign

You mentioned two or three white papers already drafted, sitting there because there is no one to finish them. That is the perfect month-one campaign. We shape each one into a proper release: a landing page, a serialised LinkedIn breakdown, a short video from the TEDx footage, an outreach sequence to the exact ICP the paper is written for. One of them going viral is not a hope, it is the plan.

White paper release engineered into the first 60 days at no extra fee. Part of the retainer.
Proof it works

Founders shaped like you. Outcomes measured in revenue.

LinkedIn Top Voice · AI & workplace productivity
Top Voice
Badge earned
Brand deals in year one

Same shape as you. Solo founder, small team, AI category. We earned her the Top Voice badge, built the creator layer alongside the business content, and structured a profit share on brand work she was previously turning away.

Consultancy founder · Employee experience
£200k+
Revenue attributed to LinkedIn
6
Press features

Solo founder built an active LinkedIn community of the right ICP. Directly attributed revenue followed. Podcast invitations and press features stacked on top and became a repeatable inbound engine.

Category-creating HRTech founder
$100m+
Raised
3m
Impressions

Highest engagement the account had ever recorded. That momentum opened senior conversations that fed directly into the company's fundraise.

Brands and founders in our world
HSBC Innovation Banking
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Dial Global
sold.co.uk
Inclusive Companies
National Diversity Awards
Energy Drive Systems
HSBC Innovation Banking
Samsung
We Buy Any Home
FedEx
Ben
Dial Global
sold.co.uk
Inclusive Companies
National Diversity Awards
Energy Drive Systems
HSBC Innovation Banking
Samsung
We Buy Any Home
FedEx
Ben
Dial Global
sold.co.uk
Inclusive Companies
National Diversity Awards
Energy Drive Systems
Next steps

You said you would like to see the worst case and the best case in writing. Here is what happens once you say yes.

  1. 1
    This week
    Pick a tier. We share a light contract and a mutual NDA. No long sales dance.
  2. 2
    Week 1
    Freddie runs the deep voice capture. We audit your Say What library, Claude prompts and last 90 days of posts. You keep everything that works.
  3. 3
    Week 2
    Three-lane calendar, ICP list built in Sales Navigator, brand deal shortlist drafted. First reactive post goes live inside the news cycle.
  4. 4
    Weeks 3 to 4
    First cohort promotion campaign fires. First brand pitches go out. You get evenings back.
  5. 5
    Day 90
    Written review against the ROI model. If it has not paid for itself we adjust, or we walk. That commitment is in the contract.
One promise

You get your evenings back and your feed gets sharper, faster and more commercial. Nobody should be able to tell you outsourced any of it.

The voice stays Rujuta. The positioning stays Solved Together. Ingrained works quietly in the background and gets paid when the work pays off.