You told Freddie the current setup is unsustainable. Posting every night, no weekends for a year, brand deals landing in your inbox with no one to answer them, event tickets going unsold because outreach never gets picked up. We have shaped a partnership that solves for all three of your revenue streams inside the budget you named.

75,000 people follow you. You are a TEDx speaker, a Microsoft partner, and a category voice on AI adoption. The gap is not reach. The gap is the operating layer that turns reach into filled workshops, signed transformation contracts, and paid brand partnerships without you doing the evening shift.
A year of daily posting with almost no time off. Even on holiday you are writing content in the hotel at 10pm. It is the one part of the business you have not been able to delegate.
You have tried freelancers, a custom GPT, and Claude with Say What layered on top. Even at 60 percent, the last four or five passes are still yours. Nobody has held the nuance of your voice.
You were direct on the call. If a retainer sits in the cost column it is a no. The moment you can point to revenue that would not have arrived without it, it becomes a no brainer.
“Right now it sounds like a cost centre. I want it to sound like a revenue stream. That is where the marketing budget becomes a no brainer, when you can see that the money being spent is actually being returned.”
You told Freddie you view these as two, arguably three, separate revenue streams sharing one personal brand. This proposal treats them exactly that way, with different plays and different measures of success for each.
The core of Solved Together. AI Accelerator Lab, Agility Sprints, transformation retainers. High ticket, one sale of ten times the value of a public workshop seat. Today it moves on referral and inbound. It has never been actively hunted from LinkedIn.
The AI Confidence day at £899 per seat, ten seats, £8,990 filled. You have said you cannot fill the room because you do the outreach by WhatsApp and email yourself. Meanwhile 75k of the right people scroll past your feed.
You get roughly $1,000 per post and $500 per repost when a brand happens to find you. You do zero outbound. Peers in your circle are running this as a serious income line. You have not had the hours to fill in a single brand form.
One long session, then a rolling weekly voice-note channel. You already talk to Claude the same way. We layer human editors on top so the fifth pass is ours, not yours.
You flagged that monthly planning breaks the moment a cohort launches, a TEDx clip drops, or an event pops up. We work in weekly sprints, aligned to what is actually happening in the business.
Mondays for case studies. Tuesdays and Thursdays for AI. Wednesdays for leadership. Reactive slots for events, cohort launches and news. Paid brand slots protected as their own lane so they never crowd the business content.
AI news, policy shifts, a fresh TEDx clip, a cohort waitlist. Approved via WhatsApp with a thumbs up and live inside the news cycle, exactly the way you described you already work with Alicia's team.
Sales Navigator lists of London-based L&D, HR and transformation leads for the workshops. Enterprise AI leads for the transformation retainers. A parallel list of aligned brand contacts for the creator lane.
What actually moved. Which posts pulled the right conversations. Cohort seats filled, transformation calls booked, brand deals signed. No vanity numbers dressed up as ROI.
You flagged that the retainer plus commission line looked light. You were right. The revised model shows commission scaling honestly with the revenue we bring in: 10% of workshop and enterprise revenue we source, 15% of creator deals we close. Nothing on revenue you would have won without us.
First month of measurable return. ROI on our fee: roughly 10×. Transformation deal earns no commission because you sourced it.
Compounding month. Pipeline, keynote enquiries and cohort waitlists all building. Our fee now scales with the revenue we bring in, exactly as it should.
Steady state. Founder time recovered, evenings back, brand compounding. Ingrained earns roughly £10k a month here, which is the point. If we are not bringing that revenue in, you are not paying it.
You said £1,000 was the cap. We built the whole proposal around that. The recommended tier keeps the retainer at your number and layers a performance share on top, so the fee scales only when we bring revenue in that would not have arrived without us.
You said you were in to try this if it can really work. These are the three things you asked about after the proposal landed. Here is exactly how we handle each one.
You said you cannot afford to pay them and us in the same month. So we do not ask you to. You name an end date with your current team, usually 30 days notice. That notice period becomes our unpaid pre-start window: Freddie runs the deep voice capture, the tools audit, the Sales Navigator list build and the white paper campaign shaping. Day one of our paid retainer is the day they step out. No overlap, no double payroll, no gap in your feed.
You asked what AI tools we use for outreach, DMs, CRM piping and newsletters. Honest answer: none of that on LinkedIn. The platform actively penalises third party automation and we are not willing to put your account at risk. Posts are written by our team in your voice, scheduled natively, and outreach is done by a human logged in as you, one message at a time. AI sits in our drafting workflow behind the scenes, never touching the LinkedIn account. Week one we sync on your existing kit, Claude prompts, CRM and newsletter so nothing duplicates.
You mentioned two or three white papers already drafted, sitting there because there is no one to finish them. That is the perfect month-one campaign. We shape each one into a proper release: a landing page, a serialised LinkedIn breakdown, a short video from the TEDx footage, an outreach sequence to the exact ICP the paper is written for. One of them going viral is not a hope, it is the plan.
Same shape as you. Solo founder, small team, AI category. We earned her the Top Voice badge, built the creator layer alongside the business content, and structured a profit share on brand work she was previously turning away.
Solo founder built an active LinkedIn community of the right ICP. Directly attributed revenue followed. Podcast invitations and press features stacked on top and became a repeatable inbound engine.
Highest engagement the account had ever recorded. That momentum opened senior conversations that fed directly into the company's fundraise.






























You get your evenings back and your feed gets sharper, faster and more commercial. Nobody should be able to tell you outsourced any of it.
The voice stays Rujuta. The positioning stays Solved Together. Ingrained works quietly in the background and gets paid when the work pays off.